Disabled People Holograms

In this mall, holograms of disabled people appear if you try to park in their space. More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organization, came up with a powerful campaign to stop this inconsiderate behavior. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver.

Video by birdstrategy