Brilliant Idea to Promote Tourism

Graubunden is a region in eastern Switzerland known for its dramatic Alpine scenery, skiing and snowboarding. The tourism department of Graubunden came up with the brilliant idea of promoting their region via an electronic live billboard at the Zurich Central Station that will transport stressed-out city dwellers to the Graubunden village of Vrin. The electronic live billboard will also print a free train boarding pass for the trip, the catch is that the would be travelers would have to go right at that moment.

Video by graubuenden.ch