Coca-Cola placed a ?special? vending machine in Brick Lane, London, to connect live with the Ushua?a Ibiza party in Spain. Ushua?a Ibiza is one of the most important clubs in Ibiza and all over the world, in 2015 it’s 9th in the world in the Dj Magazine’s list. It has a capacity of 4000 people and their opening parties are known to be epic for those who like to dance. In this brilliant marketing idea by Coca-Cola the set-up connected via streaming with the party that was happening at that exact time in Ibiza, Spain, through a 360 projection. Within the installation, people were dancing at the same pace and rhythm as those at Ushuaia, a water mirror simulated the pool and the decoration was projected as real as the one at Ushuaia.
The Unexpected Machine, Coca-Cola
Video by Coke