Costco Vs the Chicken Monopoly

One of the brand’s iconic products is the Costco rotisserie chicken. Costco sells about 60 million of them every year, but they’re a loss leader. Costco sells these chickens at a loss sometimes up to 30 to 40 million dollars per year. The chickens are a lure to get customers in the door. They’re placed strategically at the back of every Costco so customers might pick up other items along the way.