How Lego Redefined Play

Once a company of only 10 employees, Lego is now one of the most recognized brands on the planet-valued at over 14 billion dollars. But none of this could have been possible without Lego’s revolutionary approach to play and commerce. The name ‘LEGO’ is an abbreviation of the two Danish words ?leg godt?, meaning ?play well?.

Video by smithsonianchannel